Walking isn’t only good for our physical, social and mental health. It’s also good for our communities, the environment and the economy.
We support and inspire people in Scotland to walk and wheel more.
Walk. Connect. Change your world.
The top destination for walking tips, tools and inspiration.
Closing date for applications: 5pm Monday 15 June 2026Interview date: Monday 29 June 2026
We believe in the power of everyday walking and wheeling to transform lives and strengthen communities. We’re looking for a proactive, forward‑thinking Digital and Content Manager to elevate our digital presence, shape the national walking conversation, and amplify our voice online across Scotland. You’ll use digital storytelling to influence, inspire, and connect while ensuring we’re making the most of digital tools and emerging tech.
About us
It’s an exciting time to join Walking Scotland. Nearly a year on from the launch of our new name and brand, and as we approach our 30th anniversary, we’re stepping confidently into a bold new chapter.
Walking Scotland is a charity that helps make walking and wheeling a part of everyday life. We promote the benefits of walking and wheeling on our physical, social and mental health. Our programmes connect communities and inspire positive behaviour change. We also improve places and spaces to walk and wheel.
We’re an advocate for making walking and wheeling inclusive. We work with partners and local communities to reduce barriers. This ensures everyone has the chance to walk and wheel everywhere they go. By focusing on walking and wheeling, we’re helping to solve some of Scotland’s biggest challenges, from health inequalities to the climate-nature emergency.
About the role
As our Digital and Content Manager, you’ll lead and shape our digital presence and work. You’ll develop strategies, manage campaigns and build relationships that help us reach more people online. You’ll work closely with a passionate team to create accessible, insight-led content, while collaborating with partners and the public to make walking and wheeling part of everyday life across Scotland.
In addition, you will oversee the delivery and continuous improvement of Walking Scotland’s digital content, social media presence and digital platforms. The role also has a key strategic function, supporting the Senior Leadership Team (SLT) in developing and delivering our digital strategy and ensuring the charity is digitally resilient, sustainable and ready for the future.
Alongside the Head of Communications and External Affairs and the Communications and Policy Manager, you’ll help to deliver effective internal and external communications across all channels which reflect the charity’s objectives and strategy.
Ready to walk the talk?
If you would like to discuss this role further, please contact Alana Genge, Head of Communications and External Affairs, by email at alana.genge@walkingscotland.org.uk.
For more information and guidance on how to apply, please download these resources:
Please submit your completed Application form and Recruitment Monitoring Form to recruitment@walkingscotland.org.uk.
If you have any difficulty accessing the recruitment documents please get in touch at recruitment@walkingscotland.org.uk.
The closing date for applications is 5pm on Monday 15 June 2026 with interviews to be held in person in Stirling in Monday 29 June 2026.
Walking Scotland is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status or pregnancy and maternity.
